Quick MMM Analysis
Marketing Mix Modeling (MMM)
Upload a CSV with sales and marketing spend for instant insights.
Have columns for date, sales, and each channel's spend, like this:
| Date | Sales | Meta_Spend | Google_Spend | TV_Spend |
|---|---|---|---|---|
| 2/28/25 | 1250 | 360 | 175 | 337.5 |
| 3/1/25 | 1320 | 380 | 190 | 350 |
| 3/2/25 | 1180 | 340 | 165 | 325 |
| 3/3/25 | 1420 | 400 | 210 | 375 |
| 3/4/25 | 1280 | 370 | 185 | 345 |
Quickly Understand Your Marketing ROI
CheapMMM helps marketers instantly run a lightweight Marketing Mix Model (MMM) to cheaply measure channel performance and guide budget allocation. No logins, no code. Just upload your spend and results data to generate a clear, data-driven analysis of what's actually working.
Whether you're testing Facebook, Google, TV, or influencers, CheapMMM gives you a fast read on media impact using accepted methods.
Frequently Asked Questions
Can I really use this without logging in?
Yes. Just upload your data and CheapMMM instantly runs the marketing mix model. No signup, no commitment required.
What kind of data do I need?
You'll need a simple spreadsheet with weekly spend by channel and an outcome metric (like sales or leads). A sample file is available above.
What model does it use?
CheapMMM uses a Gradient Boosting Regressor along with Grid Search for hyperparameter tuning. It is cross-validated using a Time Series Split.
Is it accurate?
No promises, since it isn't an enterprise-grade MMM (otherwise it wouldn't be a cheap marketing mix model!); however it uses an accepted statistical approach to assess the impact of spend across marketing channels.
Who is this for?
Startup marketers, growth teams, and anyone needing a quick, no-frills read on media effectiveness.